About YTG Agency
YTG Agency is a talent agency representing large scale installation artists, and specializing in experiential art and brand experiences for events. YTG Agency works with a select group of artists to bring their work to the greater public through brand and event activations. Our team – including our roster of groundbreaking artists, fabricators, and performers – works with your creative and marketing personnel to curate the right experience for the space and moment we’re building.
Our studio creates interactive, visceral installation work that inspires social media engagement. We challenge convention to transform the mundane into the spectacular, and redefine how way people interact with and experience their environments. The installations inspire visceral experiences, the byproduct of which is shareable social media content. We create interactive work that viewers feel inclined to engage with and respond to through social media platforms.
Working primarily through the medium of large scale installation art, our interactive art installations create memorable moments. As viewers interact with our installations they alter them. Viewers complete the work by being in it. They take photos and videos and thus create permanent artifacts of these memorable moments. We're able to escape the distractions of our modern, social world. We enter a new frame of mind through creation and sensation.
We often think of the digital world as temporary and the physical world as permanent but it’s not so simple. For example, while it seems that our social media posts are here for a moment then gone, their digital footprints exist forever. On the other hand, traditional physical installation art seems permanent. But it’s subject to the ephemeral nature of all physical things.
Experiential Artist Capabilities
At our core we specialize in art and artist curation, coupled with creative and operational expertise. But, here are a few specific things we can deliver:
Fabricating neon signs and signage, either text or graphics, including neon lighting and design.
Creating, building, and installing lighting design and lighting art.
Drawing or painting large scale murals, either text or graphics.
Building and installation large scale murals using unconventional materials.
Fabricating permanent sculptures using hard materials (e.g. wood, metal) for lobbies, hotels, public art, etc.
Installing temporary sculptures and installation art using soft materials (e.g. tape, string)
Projection mapping and video design, and all the associated projection mapping software.
Live painting and drawing, either caricatures or abstract.
Richard J. Heby, founded YTG Agency in the summer of 2018 out of an expansion of studioSPACEnyc. He leads a group of artists tasked with creating large-scale, often interactive artwork for experiences and permanent use.
studioSPACEnyc was founded in September of 2016 and since then has evolved from a being solely an installation art + design studio led by artist, Jacob M Fisher, into a multifaceted experiential art agency representing emerging and underrepresented artists. In July of 2018 studioSPACEnyc rebranded as YTG Agency to more accurately reflect the company's new business model.